DISCOVER WPP OPEN
Transforming how we create
By using the creativity and insight with the power of AI, we're opening up a world of new opportunities for the world's biggest brands.
WPP OPEN: THE AIPLATFORM FOR MARKETING
New ways of working. New delivery
models. Breakthrough intelligence.
Delivering more effective, more efficient marketing – at speed and scale.
DISCOVER WPP OPEN
WPP Media launches as fully integrated, AI-powered media company
Constructed by WPP Open, WPP Media unites media, data and technology capabilities to deliver seamless personalization at scale for advertisers.
SEE MORE WORK FOR CLIENTS
Design Bridge and Partners: Forest Carbon's In Tune with Nature
Making ecosystem health visible – and investable
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Ogilvy and Mindshare: Unilever's Vaseline Verified
Turning viral hacks into scientifically proven truths
READ MORE ON WPP IQ
Will AI ever be better than humans at predicting what humans want?
In today's most powerful artificial intelligence applications
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Celebrating 10 years of This Girl Can: how the media strategy changed the game
EssenceMediacom, working closely with Sport England and The Gate Collective, transformed this bold idea into a cultural movement
PEOPLE
Careers
At WPP, it's our people who make the company, and what we do, extraordinary. We're committed to attracting and developing the best in the industry.
SUSTAINABILITY
Sustainability Report 2024
We set our trajectory compared with our global goal to meet sustainability obligations, while our own business and talent continue to grow and develop responsibly.
LATEST NEWS
PARTNERSHIP
WPP partners with Modul University
LEADERSHIP
WPP announces key leadership appointments
GOVERNANCE
Board change
FINANCIAL